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Identify & Attract Your Ideal Client Plan
Not every client is the right client, and attracting the wrong ones drains your time, energy, and team. This engagement helps you define exactly who your firm is best built to serve, then outlines how to consistently attract those clients with aligned messaging, offers, and strategy.
Whether you’re just getting clear on your niche or tired of working with people who don’t value your expertise, we’ll help you reposition your firm so it attracts the right clients, and repels the wrong ones.
What to Expect:
Ideal Client Persona Development: Through a guided intake and strategic review, we’ll help you define your ideal client across demographics, psychographics, behaviors, and values.
Needs & Decision-Making Insights: We’ll map out what your ideal client is thinking, feeling, and doing before, during, and after hiring a law firm, so your messaging and process hit home.
Marketing & Messaging Alignment Check: We’ll review how well your current site, service packages, and content speak to that ideal client, and what’s off-track or too general.
Acquisition Strategy Recommendations: We’ll suggest top lead sources, visibility opportunities, and marketing tactics tailored to where your ideal clients already are.
Positioning Tips to Repel Mismatches: You’ll get language and strategy tips to gently filter out bad-fit clients while attracting more aligned leads.
Deliverables:
Up to 3 Ideal Client Persona Profiles (typically by practice area)
Pre-Hire Journey Map: What they think/feel/do before choosing you
Messaging Opportunities Guide
Recommended Marketing Tactics & Lead Sources
Intake & Positioning Tips (to attract right-fit clients + repel mismatches)
PDF Report and Video Walkthrough
Next Step After Purchase:
After checkout, you’ll receive a link to schedule your kickoff call and complete your intake. From there, we’ll get to work developing a clear, strategic picture of who your firm should be speaking to, and how to consistently reach them.
The Details:
This project typically wraps in 2–3 weeks and requires just a short intake form and one kickoff call. We do the strategy and mapping, so you can confidently shape your marketing and client experience around the people you’re best built to serve.
This is ideal for firms who:
Aren’t attracting the right types of clients
Have grown by referral and want to be more intentional
Want to niche down but aren’t sure how to define that audience
Are spending time on leads that rarely convert—or drain resources when they do
Limitations of this service: This is a strategy engagement, not a full marketing execution plan. It does not include (but can be added on later):
Social media strategy or content calendars
Paid ad campaign design
Website copywriting or visual design
Brand visuals or logo work
Bottom line? You don’t need more leads, you need the right leads. We’ll help you define, attract, and convert the clients who energize your team and grow your firm.
Not every client is the right client, and attracting the wrong ones drains your time, energy, and team. This engagement helps you define exactly who your firm is best built to serve, then outlines how to consistently attract those clients with aligned messaging, offers, and strategy.
Whether you’re just getting clear on your niche or tired of working with people who don’t value your expertise, we’ll help you reposition your firm so it attracts the right clients, and repels the wrong ones.
What to Expect:
Ideal Client Persona Development: Through a guided intake and strategic review, we’ll help you define your ideal client across demographics, psychographics, behaviors, and values.
Needs & Decision-Making Insights: We’ll map out what your ideal client is thinking, feeling, and doing before, during, and after hiring a law firm, so your messaging and process hit home.
Marketing & Messaging Alignment Check: We’ll review how well your current site, service packages, and content speak to that ideal client, and what’s off-track or too general.
Acquisition Strategy Recommendations: We’ll suggest top lead sources, visibility opportunities, and marketing tactics tailored to where your ideal clients already are.
Positioning Tips to Repel Mismatches: You’ll get language and strategy tips to gently filter out bad-fit clients while attracting more aligned leads.
Deliverables:
Up to 3 Ideal Client Persona Profiles (typically by practice area)
Pre-Hire Journey Map: What they think/feel/do before choosing you
Messaging Opportunities Guide
Recommended Marketing Tactics & Lead Sources
Intake & Positioning Tips (to attract right-fit clients + repel mismatches)
PDF Report and Video Walkthrough
Next Step After Purchase:
After checkout, you’ll receive a link to schedule your kickoff call and complete your intake. From there, we’ll get to work developing a clear, strategic picture of who your firm should be speaking to, and how to consistently reach them.
The Details:
This project typically wraps in 2–3 weeks and requires just a short intake form and one kickoff call. We do the strategy and mapping, so you can confidently shape your marketing and client experience around the people you’re best built to serve.
This is ideal for firms who:
Aren’t attracting the right types of clients
Have grown by referral and want to be more intentional
Want to niche down but aren’t sure how to define that audience
Are spending time on leads that rarely convert—or drain resources when they do
Limitations of this service: This is a strategy engagement, not a full marketing execution plan. It does not include (but can be added on later):
Social media strategy or content calendars
Paid ad campaign design
Website copywriting or visual design
Brand visuals or logo work
Bottom line? You don’t need more leads, you need the right leads. We’ll help you define, attract, and convert the clients who energize your team and grow your firm.