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Brand Strategy & Messaging Guide
Your brand is more than a logo or tagline, it’s how your firm is remembered. This engagement helps you define a clear, confident voice and positioning strategy that reflects who you are, attracts the clients you want, and builds trust from the first interaction.
Whether your messaging feels inconsistent, too generic, or just doesn’t sound like you, we’ll help you lock in a brand voice that’s aligned, recognizable, and easy to use across platforms.
What to Expect:
Brand Voice & Tone Definition: We’ll help you articulate how your firm should sound—professional, warm, direct, playful, etc. and where that tone needs to flex depending on context.
Positioning & Differentiation Strategy: We’ll define what makes your firm different (and better), who it’s for, and how to talk about it clearly.
Messaging Pillars & Key Phrases: We’ll create repeatable messaging pillars that support your values, services, and brand promise, plus sticky phrases and “brand words” to use in copy.
Audit of Existing Materials: If you provide samples (website, social posts, bios, email copy), we’ll review for tone consistency and alignment with your target audience.
Brand Story Outline: We’ll help you distill your firm’s story into a simple, memorable narrative you can use across your site, proposals, or speaking gigs.
Deliverables:
Brand Voice & Tone Guide to include mission, vision, and brand themes (PDF)
Positioning Statement & Differentiators for Your Firm
Messaging Pillars & Sample Language
Brand Word Bank (phrases, power words, and do/don’t language)
Brand Story Framework (you → client → transformation)
PDF Report and Video Walkthrough
Next Step After Purchase:
After checkout, you’ll receive a link to schedule your kickoff call and complete your intake. From there, we’ll get to work developing a clear, strategic picture of who your firm should be speaking to, and how to consistently reach them.
The Details:
This project wraps in 2–3 weeks and is collaborative but low lift. You’ll complete an intake form and share a few samples, and we’ll build a brand voice you can feel proud of, and use with confidence across your entire client journey.
This is ideal for firms who:
Feel like their messaging is generic or inconsistent
Struggle to talk about what they do in a compelling way
Want a professional brand presence without hiring a full creative team
Are growing and need brand clarity that scales across platforms and people
Limitations of this service: This is a strategy and messaging-focused engagement. It does not include (but can be added on later):
Logo, visual identity, or brand design work
Full website or copywriting services
Content calendar or ad campaign planning
Social media templates or creative assets
Bottom line? If you’ve ever said “I don’t know how to talk about my firm,” this is for you. We’ll help you create a brand voice that sounds like you, and sells like a pro.
Your brand is more than a logo or tagline, it’s how your firm is remembered. This engagement helps you define a clear, confident voice and positioning strategy that reflects who you are, attracts the clients you want, and builds trust from the first interaction.
Whether your messaging feels inconsistent, too generic, or just doesn’t sound like you, we’ll help you lock in a brand voice that’s aligned, recognizable, and easy to use across platforms.
What to Expect:
Brand Voice & Tone Definition: We’ll help you articulate how your firm should sound—professional, warm, direct, playful, etc. and where that tone needs to flex depending on context.
Positioning & Differentiation Strategy: We’ll define what makes your firm different (and better), who it’s for, and how to talk about it clearly.
Messaging Pillars & Key Phrases: We’ll create repeatable messaging pillars that support your values, services, and brand promise, plus sticky phrases and “brand words” to use in copy.
Audit of Existing Materials: If you provide samples (website, social posts, bios, email copy), we’ll review for tone consistency and alignment with your target audience.
Brand Story Outline: We’ll help you distill your firm’s story into a simple, memorable narrative you can use across your site, proposals, or speaking gigs.
Deliverables:
Brand Voice & Tone Guide to include mission, vision, and brand themes (PDF)
Positioning Statement & Differentiators for Your Firm
Messaging Pillars & Sample Language
Brand Word Bank (phrases, power words, and do/don’t language)
Brand Story Framework (you → client → transformation)
PDF Report and Video Walkthrough
Next Step After Purchase:
After checkout, you’ll receive a link to schedule your kickoff call and complete your intake. From there, we’ll get to work developing a clear, strategic picture of who your firm should be speaking to, and how to consistently reach them.
The Details:
This project wraps in 2–3 weeks and is collaborative but low lift. You’ll complete an intake form and share a few samples, and we’ll build a brand voice you can feel proud of, and use with confidence across your entire client journey.
This is ideal for firms who:
Feel like their messaging is generic or inconsistent
Struggle to talk about what they do in a compelling way
Want a professional brand presence without hiring a full creative team
Are growing and need brand clarity that scales across platforms and people
Limitations of this service: This is a strategy and messaging-focused engagement. It does not include (but can be added on later):
Logo, visual identity, or brand design work
Full website or copywriting services
Content calendar or ad campaign planning
Social media templates or creative assets
Bottom line? If you’ve ever said “I don’t know how to talk about my firm,” this is for you. We’ll help you create a brand voice that sounds like you, and sells like a pro.